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Avon Is Launching a $1,200 Perfume With a Gold-Plated Bottle


It doesn’t get nearly enough credit, but Avon is an amazing source of truly lovely fragrances. Go ahead and take a glance at the selection of Avon’s perfumes on the brand’s website and you’ll find a wide variety of scents — nearly 40, in fact, all ranging from $17 to $50. But while the low price points are among the reason that Avon’s perfumes are so appealing, it turns out smacking a $1,200 price tag on a fragrance only increases its desirability.

OK, so Avon isn’t exactly charging $1,200 for a perfume arbitrarily. Charmed, which launches in late October, is a celebration of 134 years of Avon, and its opulence reflects the momentous occasion. The bottle is absolutely incredible both aesthetically and compositionally. An 18K gold-plated peacock sits atop a beautiful column, its tail embellished with 21 Swarovski crystals. (And it comes in a gorgeous, wooden, collectible box to boot.)

Courtesy of brand

The actual eau de parfum inside the beautiful bottle is nothing to sneeze at. It’s made with three orpur (what the industry calls the purest and highest-quality) natural ingredients: rose (with surprisingly spicy undertones), jasmine absolute (reminiscent of honeysuckle), and patchouli (with earthy notes and hints of tobacco). 

I had the opportunity to experience it myself — a lab sample, of course, because they’re not just sending out $1,200 bottles of perfume to even their favorite beauty editors — and it’s truly so elegant. The powdery first impression felt to me like an extremely sophisticated version of Love’s Baby Soft; then, as it evolved, it introduced the tiniest hints of fruitiness hidden behind woodsy spice. 

If Avon Charmed looks and sounds to you like the kind of fragrance you’d drop mortgage-level money on, you’ll want to be prepared to pounce once it officially launches in October — only 1,886 bottles are being made, as a tribute to Avon having been founded in 1886. In the meantime, you can add yourself to the waitlist here.


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Source: Allure, Author: Marci Robin

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