The functional messaging in Goodness Co.’s daily bars is impressive. Each colored variant represents the various times of day you should consume each bar, bringing a clock-like element to a stunning design along with a hazy color palette, where pinks seamlessly flow into yellows.
Eating healthy might not always be easy, but Goodness Co. has crafted a brand identity that is clean, approachable, and stunning.
“Goodness Co. Daily Ritual Bars come designed to help you become your best self. The brainchild of Aslhan Sipahiolu and Zeynep Kökçü, Goodness Bars are an innovative snack based on the body’s natural circadian cycle. They are full of healthy supplements and nutritious foods your body needs to complete its daily routine. From the moment you wake up until you go to sleep, each bar has a different function and should get consumed like a ritual – within 3-4 hour intervals.
We set out to create a clean, minimal branding based on the hours of the day with an informative and technical feel. With playful text, informative typography, and a soft transitioning color palette based on the sun’s colors throughout the day, we set the tone for the branding. Starting with a soft pale blue and yellow and ending with a deep purple, each bar completes each other when put side by side.
The tiny touch of gold foil on the clock logo determines the time of consumption for each bar along with the cylinder box thats meant to be your daily snack.”