Disney Plus grew to 73.7 million subscribers as of Oct. 3, Disney said Tuesday, an announcement that came on the first anniversary of the streaming service’s launch.
By comparison, Netflix, the biggest subscription video service in the world, has more than 195 million global subscribers. But among the raft of newer services that have launched in the last year — such as, and — quickly emerged as the clear frontrunner by subscriber size.
The growth outstrips Disney’s own initial predictions: The company first projected Disney Plus would reach between 60 million and 90 million subscribers about five years after launch. By reaching 73.7 million by early October, Disney Plus is already comfortably within that range before even hitting the end of year one.
Elsewhere in Disney’s streaming efforts, Hulu rose to 36.6 million subscribers in the US, Disney said Tuesday in its fiscal fourth earnings report. That’s up from 25.6 million a year earlier. ESPN Plus has 10.3 million members.
With the coronavirus pandemic keeping most movies off cinema screens and audiences out of theaters, Disney has been tweaking Disney Plus’ role to make it a bigger and earlier outlet for how it releases its films. On the bright side for movie fans starved of their usual blockbusters, the streaming service has been releasing a string of surprise titles, including movies originally intended for the big screen.
At first in the pandemic, Disney Plus simply started streaming already released movies months earlier than planned. Star Wars: The Rise of Skywalker began streaming three months early on the May the Fourth fan day. Before that, Disney released animated hit Frozen 2 three months early as well, and Pixar’s Onward landed on Disney Plus just weeks after it premiered in theaters. But then, Disney started ratcheting up the streaming releases with brand-new movies too, such as filmed version of the Broadway musical Hamilton and its big-budget, live-action remake of Mulan, which it debuted exclusively on Disney Plus in September — for an extra fee on top of the normal subscription price.
Mulan’s style of release, though, appears to be a one-off. Less than three weeks after Mulan, Disney delayed Marvel’s Black Widow from Nov. 6 until May 7 — a sign that the rest of its biggest movies will wait until cinemas reopen and audiences are ready to return to theaters again.
The pandemic also has disrupted nearly all of Disney’s filming, as it has for all Hollywood studios. That’s pushed back Disney Plus’ release plans for its Marvel live-action original series. The shows features the same actors from Marvel’s blockbuster big-screen films, and the plots of both the shows and the films are being tightly knit together. Earlier Thursday, Disney announced that WandaVision would be the first of these to debut, hittingrather than in December as initially scheduled. But The Falcon and the Winter Soldier was originally supposed to be the first Marvel series out of the gate with an August release. Now, The Falcone and the Winter Soldier won’t hit Disney Plus until sometime next year, and the release plans for Disney Plus’ other Marvel shows are unclear.