Selling Out
I must admit, TikTok can be filled with a lot of foolishness but every now and then you come across a video that makes you feel the need to do a deeper dive into the information being given. Recently I saw a video of a young woman talking about all of the black business entrepreneurs who ended up selling their products to white companies. That led me to do further research and I was shocked to discover she was absolutely on point.
According to an article in Newsweek, more than 30 products, which were black-owned at one point, are now controlled by white companies. The one that sticks out the most for me is Carol’s Daughter. I remember seeing an interview with the woman behind the black hair care products (Lisa Price) who was so excited to see her brand being picked up by Target for the first time. In 2014, however, she reportedly sold her business to L’Oreal for $27 million dollars. One might argue that’s probably more money than she
