SWITCH – Making Change!!

I’ve been thinking about change alot.  I first read this book more than 10 years ago. I remember reading it on a plane – one of those rare times when I was upgraded to first class.  I kept annoying the businessman beside me as I laughed out loud . . . more than once!

Then I was reading it on a subway, on the way to give a talk at Columbia Teacher’s College in NYC . . . I was so engrossed that I looked up and realized that the train had stopped at the end of the line, and everyone else had gotten off.  I was so engrossed that I didn’t notice.  

I point out those stories because:

a) I’m not a big reader of nonfiction, since I have to read so much for work

b) This book is incredibly readable!  

And, this book has changed the ways I teach, coach, and present.  For example, when presenting I try hard to:

• Reach the ‘Rider.’  The rider refers to our analytic brain.  The rider needs specifics.  Step by step.  So I’ve done a

Read more…